JUNE 20, 2017 7 MINS READ
Google officially announced that Google Chrome will automatically block annoying google ads from 2018. How to make effective Google ads that Google will not block and also to get the high conversion? That is what we are going to see today.
Some of you who are up to date on the technology news might know that Google has combined with Coalition to make better ads without annoying the user experience. How will this affect a marketer or a site owner?
[tables_content title=”Table Of Contents”][table_content link_type=”custom-link” title=”How Google’s Auto Adblock Affects” link=”#how”][table_content link_type=”custom-link” title=”- Percentage Of Chrome Users” link=”#chrome”][table_content link_type=”custom-link” title=”Beneficial Update For Google Ads” link=”#update”][table_content link_type=”custom-link” title=”- The Era Of Artificial Intelligence” link=”#era”][table_content link_type=”custom-link” title=”- Journey Of Search And Google Ads AI Impact” link=”#journey”][table_content link_type=”custom-link” title=”Role Of Artificial Intelligence In Google Ads” link=”#role”][table_content link_type=”custom-link” title=”- Things To Remember For Effective Google Ads” link=”#remember”][table_content link_type=”custom-link” title=”What Type Of Google Ads Annoy People A Lot” link=”#annoy”][/tables_content]
How Google’s Auto Adblock Affects
Frankly speaking, it is not going to affect the marketers and the website owners, the impact of this is going to be a big benefit. Google is trying to provide more accurate and appropriate ads to the users.
As the relativeness of the ad is going to be high, the engagement rate is also going to be better. As a result, better income for site owners, better leads and new customers for the advertisers.
While making this I thought to search for how much a blogger can earn from ads? I found this review from Dennis, actually, he wrote the review for WordAds (like AdWords for WordPress.com) anyway the result he says is obvious for any website owner in any platform. Here is the result what he shares
[Tweet “44.83% ads get blocked, the reason why #Google brings automated ad block in #Chrome”]
As you can see ad impression is far less than the blog traffic. The reason for this is the Ad Blockers used by the user. According to Dennis, people block 44.83% of ads. This is something which annoys the marketers most, this may also be one of the reasons why Google want to put its own adblocker.
Percentage Of Chrome Users
There are a huge number of browsers available to connect with the internet. In 2008 Google Chrome was introduced. Initially, it started with the market share of roughly 3%. At present, the market percent owned by Chrome browser is given by the StatsCounter
As you can see now it holds more than half of the market share followed by Safari browser (Safari is also planning to bring built-in adblocker). Personally, I also like chrome much because my docs and searches are integrated. No matter in which device I am working I can resume my work back, plus the Addons to make my work more simple.
Since the majority of the share is held by Google the changes it going to take is definitely going to make a big impact on the online market.
Beneficial Update For Google Ads
Built in Google ads blocking is the solution and big relief for general users. In Google’s Marketing Next 2017 event the solution for marketer was revealed. In the event various new update for Google marketing tools like Adwords, Doubleclick and Google analytics were unveiled.
The Era Of Artificial Intelligence
There were a lot of update and new features announced you can check the one hour keynote over here. The most important thing is Google has used its two decades of data and knowledge to make a smarter AI for Google ads.
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The AI automatically tracks your behavior on the internet irrespective of the device you use and detects the appropriate ad for you (if you have logged into your account). This makes things less annoying to the users but still not completely free from annoyance as a user.
Journey Of Search And Google Ads AI Impact
For example, Let’s say I need to plan a team outing and I have to find the best hotels for the team. The first thing I do is took out my phone and search for best Hotels in my area I saw Google ads about a Hotel. Later I saw some related youtube videos about the hotel on my tab and I saw some hotel related ads and offers.
Finally, I choose some hotels and read reviews of them on blogs on my laptop I found one hotel ad appears throughout my search journey, in its ad on my laptop it also has the features I been looking and I book a table or a banquet hall for my team.
[Tweet “30% of people uses 5 or more devices, how to make your #GoogleAds smarter?”]
As you can see my journey before picking a hotel is through different devices and platform. The final purchase I made is on my laptop on a blog. In traditional marketing weightage system, the full credit goes to the blog from where I booked a table.
Nearly I used 3 devices and more than 10 platforms for this, at each stage a Google ad helped me to turn to a particular ad and each has a particular weightage. This is what now fixed in Google Ad evaluation tools like Analytics and Adwords.
Role Of Artificial Intelligence In Google Ads
You might have noticed in the above example, I have mentioned that the Google ads in my final stage of conversion had the exact details I have been looking for. Yes, Google is going to show the appropriate ads to the user based on his/her searches and behaviors on the internet.
After the update only we can say how effectively it works. But still, it is Google saying this… so we can expect a good result. They have incorporated everything Google machine has learned in last two decades to provide smart marketing experience for the marketers.
As a marketer what we have to do now is create as many ad types as possible to put in the Google ads rest Google AI will take care.
Things To Remember For Effective Google Ads
- Analyze the keyword that gives you better conversion
- Make a list of possible scenarios that user may use to search
- Make Google ads suitable for all screen size
- Create ads that do not block the view of the contents, it is one of the factors Google is going to consider in blocking the ads.
[pro_tip title=”Pro Tip:”]Google ads also now support AMP for instant loading. By default, the Google ads network supports AMP. We need not worry much about it now [/pro_tip]
What Type Of Google Ads Annoy People A Lot
As I said before Google collaborates with Coalition For Better ads to make the web advertisement less annoying to the user. Coalition For Better Ads has made better standards for the ads based on the research it done with more than 25,000consumers across North America and Europe.
They covered all types of ads, tested it with the consumers and got their feedback. The report is really interesting, the ads which we think that would definitely work and will gain us more leads are the type of ad people hate the most.
The report comprises a lot of data, I have taken only the top 5 worst performing ad types on the desktop here.
[Tweet “These are the Top 5 worst performing types of #GoogleAds that people hate you and your brand for it”]
As you can see the ads that hide the content irritates the user most. The most hated ad format is the sticky ads at the bottom both the sizes equally annoy users the most.
What You Think Of Google Ads Update And New Features
So now you have an idea how the Google Ads update and Google’s decision to block annoying Google ads automatically will impact the marketing industry.
As a user, marketer or website owners how the updates can impact your current business? Are you going to strategize new Google Ads plan? Share your thoughts in the comment section and I will share mine too. Happy Website!!