MARCH 10, 2017 14 MINS READ
“Pinterest the world’s catalog of ideas“. This how they define, with more than 100 million active users it stands second in generating referral traffic next to none other than Facebook. This induces the curiosity why you should think about Pinterest marketing.
In a survey, it was found that 2 million people pin their favorite products on the Pinterest. Another interesting fact from Millward Brown’s survey was “About 83% of active Pinterest users said they purchased something — not necessarily through Pinterest — because they were on the site.”
[blockquote]About 83% of active Pinterest users said they purchased something — not necessarily through Pinterest — because they were on the site[/blockquote]
[tables_content title=”Table of Contents”][table_content link_type=”custom-link” title=”Instagram vs Pinterest” link=”#vs”][table_content link_type=”custom-link” title=”Dig a little before getting in” link=”#dig”][table_content link_type=”custom-link” title=”- Finding Potential Customers” link=”#finding”][table_content link_type=”custom-link” title=”Making Curated content” link=”#curated”][table_content link_type=”custom-link” title=”- Making a longer content than wider content” link=”#longer”][table_content link_type=”custom-link” title=”- Keep the text content size within the sweet spot” link=”#sweet”][table_content link_type=”custom-link” title=”- Step by Step guide” link=”#by”][table_content link_type=”custom-link” title=”- Provide Links in the description and the post” link=”#links”][table_content link_type=”custom-link” title=”Try to be interactive and active” link=”#try”][table_content link_type=”custom-link” title=”- Provide solutions” link=”#provide”][table_content link_type=”custom-link” title=”- Make your followers famous” link=”#famous”][table_content link_type=”custom-link” title=”Consistency and Scheduling” link=”#and”][table_content link_type=”custom-link” title=”Pinterest Promoted Pins & Analytics” link=”#promoted”][table_content link_type=”custom-link” title=”- Know more about your audience” link=”#audience”][table_content link_type=”custom-link” title=”- Understand your competitors” link=”#competitors”][table_content link_type=”custom-link” title=”- Make use of Keywords in Pinterest promoted pins” link=”#keywords”][table_content link_type=”custom-link” title=”Pinterest marketing tools” link=”#tools”][table_content link_type=”custom-link” title=”- Use Buffer to schedule” link=”#buffer”][table_content link_type=”custom-link” title=”- Pin publishing automation tool- Sendible” link=”#sendible”][table_content link_type=”custom-link” title=”- Pinterest Browser extension and Pinterest App” link=”#app”][table_content link_type=”custom-link” title=”WordPress Plugins for Pinterest” link=”#plugins”][/tables_content]
Instagram vs Pinterest
Though Pinterest stays second in the social media referral traffic after Facebook, we should know what is different between Pinterest and Facebook’s own Instagram. As both Pinterest and Instagram almost lie on the same line.
[table][thead][tr][th]Aspects[/th][th]Instagram[/th][th]Pinterest[/th][/tr][/thead][tbody][tr][td]Goal[/td][td]With Instagram you are creating a direct touch with your customers moving of all the professional limits.[/td][td]Pinterest, on the other hand, you are trying to improve your site presence on the web and trying to improve your website traffic.[/td][/tr][tr][td]User Experience[/td][td]Here you get to the human side of the brand or a company with pics and short videos.[/td][td]Here you are making the content of your product available to the audience in an interesting manner.[/td][/tr][tr][td]Content[/td][td]As said before here the content is the lively pics and sharing the feel.[/td][td]From above two points you can understand that Pinterest is more related to content words, infographics and lot more in an interesting layout.[/td][/tr][tr][td]Active time[/td][td]2 or 3 images per day[/td][td]5 or 6 posts per day[/td][/tr][/tbody][/table]
Dig a Little Before Getting In
Before getting into Pinterest marketing we should know who are our target customers? What do they like? How to make things interesting to get their attention. To understand this we have to take a look around Pinterest.
Say if we are in the business of cooking what we do first? Simply just type in the word COOKING in the search box you will get the results like below
As you can see you get all types of result. Some of them pinned by people who are interested, some of them by your competitors and some are Pinterest promoted pins, we will talk about it a bit later. You now have the result to know the people just click the PEOPLE tab above the result will be
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Peoples you are seeing here are going to be your fellow cooking competitors in Pinterest. So say Hai and start following them. Take some time look at their profile note what type of their recipes are pinned most enjoy some of their recipes next we are going to find your potential customers.
Finding Potential Customers
Finding your customers is a bit of tedious job but it is quite easy when compared to Instagram. You can see BOARDS tab at the top of your search page, click it and you will get a similar page like below.
Boards are the place where people save pins. In boards, people either keep it as public or private invite their friends to join. They save pins of common interest and share it with other members of the board.
This is the place where you can find what people likes most, are their likings relate to your style? Then definitely they will be your potential customers.
Making Curated Content
As we discussed above Pinterest is the place where the content plays a vital role. Here the content includes both the text and the images. As you can see the above cooking page screen the images are so vibrant and clean that tempts us to eat the whole dish in a single gulp.
— WPTeamSupport (@wpteamsupportHQ) April 4, 2017
Pinterest has a very interactive and interesting layout. Next Pinterest marketing tip helps you to have an interesting and curated content that makes your Pinterest post get more pins.
[Tweet “#Pinterest #marketing tips to make curated content to get more pins in Pinterest #WPTS”]
Making a Longer Content Than Wider Content
As you can see Pinterest post have the constant width and varying height. As width becomes the constant only place where you can create the difference is the height only. Try to make long content that makes your post distinct from other post related to you.
[pro_tip title=”Pro Tip:”]Get The Pinterest Cheat Sheet to Image Sizes here[/pro_tip]
Keep the text content size within the sweet spot
Unlike Instagram, Pinterest gave the freedom using words in the post. As said before you have to make longer content you can’t completely rely on post image only, you have to make use of some interesting words.
An ideal and effective content length in the description would be 150 to 300. Over doing this makes your post odd and also boring. So try to keep it within 300 words.
Step by Step guide
With images, we do understand things faster than reading them in words. Try to add step by step process or guide explaining it with pictures and interesting short description about the post.
Provide Links in the description and the post
As said before Pinterest stands second among the social medias in bringing referral traffic to the website. Add your website link to your post and in the description.
Try to be interactive and active
In any field, consistent work gives an overwhelming success to the efforts you have taken. Interactive attitude brings in many followers for you. In order to make the Pinterest marketing successful, you have to do these two.
Sometimes we even may forget to pin one of our product but our customer who liked it will pin it and mention it. Actually, this customer is helping us and has done a job for us. Comment in their post, express your gratitude this boost your social image and a positive sign of your brand.
As you become more active joined many boards and group you can see some obvious practical problems that your users generally come across. Try to provide them some tips and help there. If the solution is somewhat big and worth making a post then do one and share it there.
Comment sections and discussions are the places where you will get next original Pinterest marketing ideas.
[Tweet “This is the place where you get original #Pinterest #marketing ideas #WPTS”]
Make your followers famous
Always posting your own content is somewhat boring and sometimes it is not possible to. At that time you can make use of your follower’s post. For instance, if a follower of yours tried your recipe with little changes by him/her share it in your page, trust me it indirectly strengthens the bondage of the customer and your brand.
[Tweet “Trust me this #pinterest #marketing trick strengthen the bond of ur customer & ur brand”]
Consistency and Scheduling
As you know Pinterest is a high traffic Social Media you have to be consistent with your post. You cannot think that you can post for this week and leave it for the next two week.
To overcome this issue you can avoid posting all your post all at the same time. Maintain a schedule or calendar date of the post when you have to publish. There are tools to help you with this we will talk about it shortly.
Pinterest Promoted Pins & Analytics
Pinterest promoted pins is like a paid service for promoting and run ads for your brand pins on the Pinterest. It is a Pinterest marketing medium more are like Google Adwords, Instagram paid marketing.
The interesting thing about Pinterest is that they provide Analytics tool to monitor the pin performance. The analytics provide the complete performance of your post and their history.
Know more about your audience
From this analytics report, you can understand your customers very well and what they really like in your brand. Try to provide the same kind of post and concentrate more on the post that is not performing up to the mark.
The Pinterest analytics result also shows from which device your post is getting more traffic. This helps you to get an idea about how to arrange or design your content.
Understand your competitors
Pinterest marketing becomes very interesting in this analytics report. The report also shows who are your competitors in your field on the Pinterest platform. You may not know or note the competitors who are giving a neck to neck competition to you. By knowing them and following them you can surprise your competitors by your post performance.
— WPTeamSupport (@wpteamsupportHQ) April 4, 2017
Make use of Keywords in Pinterest promoted pins
The important thing you have to know in Pinterest promoted pin is the use of KEYWORDS. These keywords play a crucial part of in Pinterest marketing strategy. Because these are going to be the navigator for your post on the Pinterest.
In the Pinterest promoted pins add keywords related to your field. Make the keywords wide so that it covers nook and corner of your field. But be sure you are not tagging your pin for irrelevant things to your niche. Since they cause an adverse effect. People do not want to see irrelevant result for their search.
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Use common keywords also in your pin these may bring new people into your page. For example, people do want cook something special for their special days as it is FEB and valentine day is near by let’s take this as an example.
Food.com understood this clearly and cooked their pins and kept it ready for their Pinterest readers already.
Pinterest marketing tools
As you can see Pinterest marketing involves a lot of factors to keep you successful some of them needs you to be sitting next to your computer or always holding your smart devices in your hand. To help you with this there are lot of Pinterest marketing tools available, some of the best are mentioned below
Use Buffer to schedule
Buffer is a handy tool for sharing a post in the social media. You can really make use of it to schedule your post in various social media. It can be used to schedule the pins to be posted on your Pinterest board. There is also a chrome extension for this tool to help you.
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Pin publishing automation tool- Sendible
Sendible is a premium plugin starts at $39 per month. Sendible allows you to publish content immediately or you can add to the que specifying the time when you want to publish the post. It also gives RSS feed access to your account and sends news feed automatically.
Pinterest Browser extension and Pinterest App
To be more productivity you have to be always in touch to the field. To make it easier and keep you notified Pinterest have app for the smart devices iOS and android. You can use it to stay updated to you Pinterest marketing strategies you have taken.
Pinterest also provides browser extension tool for Chrome, Firefox, and Safari using which you can pin interesting things of yours to your board on the go as you discover.
WordPress Plugins for Pinterest
Though Pinterest provides many tools to make it easy for you to use, there are many WordPress plugins to help you make it easy for your readers to use Pinterest.
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- Pinterest Pin it button allows you to specify the position, where the Pin it button to appear on your post image and can specify the page or on which post it should appear.
- Pinterest pin it button on image hover this plugin also allows you to add pin it button on your post image but the specialty here is it shows pin it option when you hover over the image.
- Add Pinterest Follow Button plugin allows you to add Pinterest follow button to the blog post image. This plugin is also from the same author of above-mentioned Pin It button plugin.
Interesting Facts Of Pinterest
These are some interesting Pinterest facts given by Jennifer Beese you can make use of this also to plan your Pinteresting marketing strategy.
1. One-Third of All Pinterest Sign-Ups Come From Men
2. 75% of Pinterest Usage Takes Place on Mobile Devices
3. 93% of Pinners Shopped Online in the Past Six Months
4. The Number of People Who See Your Pins Is Greater Than Your Number of Followers
5. Pins With Prices Get 36% More Likes Than Those Without. So make use of Pinterest’s rich pin
6. Images Without Faces Receive 23% More Repins
7. The Words “DIY,” “Cup,” and “Recipe,” Resonate Most
8. Promoted Pins Perform Long After Campaigns End
So now you have an idea about Pinterest marketing. The Pinterest marketing strategy is same as that we discussed in Instagram marketing strategy we talked before. But the main difference with Pinterest marketing is that you have to consider and plan, keeping the content in the mind.
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Another main difference is that the frequency and the consistency of the post you made in Pinterest should be higher than that in Instagram. In any marketing strategy, we have to remember only these points
[pro_tip title=”Points to remember in marketing strategy:”]