NOVEMBER 25, 2016 35 MINS READ
New to the website arena? All the terminologies making your head spin? not only new people even most of us used to come across many new terminologies. We again have to spend few minutes to search for those terminologies. Hence we decided to help you fellas with this wordbook. To make it more simple to you, we split the keywords into
[tables_content title=”To make things more simple to you, we split the keywords into”][table_content link_type=”custom-link” title=”General Keywords in Website” link=”#general”][table_content link_type=”custom-link” title=”WordPress Keywords” link=”#wp”][table_content link_type=”custom-link” title=”WordPress Development Keywords” link=”#dev”][table_content link_type=”custom-link” title=”Keywords in hosting” link=”#hosting”][table_content link_type=”custom-link” title=”Online-marketing Keywords” link=”#online”][/tables_content]
General Keywords in website
A website or a program that aggregates or collects information related to a field. News aggreagtors like Reditt, Inbound.org…etc are examples of aggregators.
Archives stores the previous files and resources, so that the user can easily look for all old files and information.
[exclusive_bonus title=”Reader’s Benefit:”]Value added benefit to WP Team Support readers. Free Download 151 Internet Keyword Wordbook for Passionate Website Beginners[/exclusive_bonus]
Avatar is a profile image or a personalized graphical image that a user place in his account for identification. Avatars are commonly used in chat, gaming and other user profile involved web pages.
In backup user is taking a copy of their system or web page content in a safe and different place other the main accessible memory. So that the user can use this for the future use if the original data is lost or damaged.
5. Blogs and Blogging
Blogs are generally a knowledge sharing or thought sharing pages on internet mostly written by a person or a small group of people. It is generally written in an informal way like speaking directly to a person in order to make the people kept engaged with the topic. In blogging, pages are regularly updated with new topics that attracts the user .
Bookmarks are like reminders or marking the web pages for the later references using the web browser. While bookmarking the web page the browser actually stores the URL and the page is retrieved when you again click the bookmark. It is an easy way to store the interesting and important pages easily.
Browser is a software application that helps you connect with the websites and webpages in the internet. It helps to send receive and display the content in the world wide web. For example- Chrome, Firefox and Safari are very well known web browsers.
Cache is a small or a part of the website detail is stored in the user device memory to reduce the server load and bandwidth. It helps to load the website faster, unless the user did not clear the website cache detail.
A cookie is a small text file which is send from the website to your browser. Cookie is used by the website to track and identify your system and to remember your previous action with the website. Cookies are stored in the temporary memories or permanent memory, but the user can remove manually from the browser.
[blockquote]”More than 1 Billion website are there in World Wide Web”[/blockquote]
Database is a structured set of data which are arranged in an organised way and are indexed properly in-order to retrieve them easily. In database relation between data can also be established easily which also makes data organisations and retrieval easy.
Downloading is the process of transfer of data from one system to another. Downloading can be done when the computer systems are connected to each other or through internet. This can also stated as a copy of file from the main system to the subsidiary end user system.
Electronic mail widely known as Email is digitally passing messages from one system to another over the internet. Email systems are now store and forward model. The messages are stored in the server and deliver to the recipient, the user or the computer need not to be online simultaneously to send and receive Email. Gmail, Yahoo Mail are examples of email service providers.
Encryption is the process of protecting your data or information from unauthorized access. In encryption the data are converted into secured codes so that it can only be used by authorized persons.
Favicons are small images that appears at the top of the browser next to the URL or in the tabs of the browser meta title if you are using more than one tab.
15. Featured Snippets
Featured Snippets appear in the google search results, it shows the best relevant answer like a small paragraph to the user based on the search query. Snippets also shows the URL and link to the relevant website. Featured snippets occurs in a box at the top of the search result page so that the user can find it easily in the SERP.
A firewall is a security measure taken to prevent unauthorized access to the information. Firewall can be set through hardware, software or by both to prevent user accessing data that is prohibited. Firewalls mostly referred to as the prevention of visiting certain website in the internet.
General Public License (GPL) is the license system which is followed by all the open source software packages. It guarantees end users the freedom to run, study, share and modify the software. For example WordPress is an open source software. Hence we get a lot of contributors to support WP.
Gravatar is automatically fetching your Profile picture or the personalized avatar you provided in a website. When you give the permission to fetch the data from your account in another website Gravatar automatically takes your avatar you provided in the particular website. Gravatar identifies your avatar based on the email provided.
Hacking is the process of finding and exploiting the vulnerabilities in a system. So that the hacker gain unauthorized access to your systems or resources. As a result your sensitive data are under risk.
[blockquote]”Trojan Horses alone contribute around 70% of overall malware program”[/blockquote]
Malware is a harmful computer program that corrupts the system files, consequently it leads to the system malfunctioning. There are many anti malware software to fix it, take a look at How To Remove Malware In 7 Steps
In WordPress plugins some plugins supports more than one language, it is known as multilingual. Multilingual makes it easy for translation from language to another.
Multisite refers to the service or the product can be used to more than one website.
A newsletter is a regularly distributed publication. It is generally about one main topic of interest to its subscribers.
24. Parallax Scrolling
Parallax scrolling is a new trend in the Web designing. In parallax scrolling the web page contents scroll on the image rather than a static white background. For parallax scrolling, videos can also be used. It gives the user a pleasant and interactive experience
25. Phishing and Whaling
Phishing and Whaling is the means of getting sensitive information of the user like password, username, account details and card details. So that the person can steal your important resources or misuse this details.
26. Rank Brain
Rank Brain is an artificial intelligence (AI) program used to help Google to process the search queries faster. This program uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand.
A redirect is a way to send both users and search engines to a different URL from the actual website they requested.
Responsive in website means to make the website easily view and interact from different devices. For example your website should be easy to access from desktops, laptops, tablets and smartphones. In WordPress themes and plugins are available to help you in this.
29. Search Engine
Search engine is a program that searches for and identifies keyword specified from a database. This program is used especially for finding particular sites on the World Wide Web.
Search Engine Result Page (SERP) the result page shown by the search engine based on the search query given by the user.
Site map is provided in a website to make the navigation between the web pages easily, so that the user can find the exact page they are looking for in a website.
Spamming the process of posting irrelevant and unwanted element in a website, comment or in mail. Spams are mostly malicious links and whaling activity.
Spambots are automated program that post spam elements in a website. Especially these bots attacks the comment or interactive places in a website. Security programs and software are available to stop spambots.
Trojan is a virus or malicious software that affects the system performance and corrupts the file. As a result it reduces the health of the website. It usually comes in as an executable file that induces user to install in the system. Anti virus software scans for Trojans and removes them.
[blockquote]”Search Algorithm used by Google is named as Hummingbird“[/blockquote]
The process of sending the file from your computer to the other device or to the internet is known as uploading. In uploading you are making a copy of a file in your system to another.
Uniform Resource Locator (URL) is the website address. URL are always human readable format which is related DNS and domain name. For example https://wpteamsupport.com/ is the URL of this website.
37. URL shortener
A URL shortener is an online application that converts a regular URL into its short format. The user have to copy the regular URL and use it in URL shortening tool to cut the URL characters, but still the URL works properly.
Addons are the additional functions that are added to the same type of program. It is like adding extra ability to a program to function effectively. For example you are using calculator application if you want trigonometric functions you can use addons to extend the functionalities.
39. Back end development
Back end development indulges core coding and indirect part that user trigger when they choose an option in the front end user interface. In backend development user making adjustment or building a function they intended without visualizing it and achieve it through computer programming language.
40. Bounce Rate
The time taken by the user to leave the website or the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is a negative factor hence it should be low for a website.
Breadcrumbs are graphical representation of your trail in an website. It gives the path how you got to the present page in an website from the home page or main page. For example home>blog>keyword glossary is the breadcrumb for this page.
42. Broken link
Broken links are the link in your website or post that no longer works. Links become broken when the linked website is no longer in existence or the linked content may have been deleted. It is always good to avoid broken links as this may affect the website SEO.
[blockquote]”As of in 2016 WordPress powers nearly 26.4% of the top 10 million websites”[/blockquote]
43. Content Management System
Content Management System (CMS) is a software program that uses various coding languages which enables the user to create and manage digital content easily. For example WordPress, Joomla are famous CMS system.
44. Content Elements
Content Elements are pre-designed layouts available for the user to use ready made styles to modify their website page. For example text box, image gallery, Google+, Google Maps are commonly used content elements.
45. Demo Content
Demo content in WordPress means the preview which you see in a theme, which is installed exactly over your website. Therefore it makes customization easy as all the element and functionality you see is pre-bundled in it. All you need to do is to edit the content to your requirements.
46. Dwell Time
Dwell Time is measurement of how much time the visitor spends in your website or post before going to the search page. It is a positive remark hence it should be high for good SEO ranking.
47. External Link/ Out bound Link
External links are hyper link that is given by you to other websites in your website or post. These are sometimes referred as Outbound links, it is normally given by the user for the reader so that the reader can better details about the particular word or topic.
Forms are general information collecting sheet that is to be filled by the user. In HTML forms textbox, checkbox and radio buttons are provided which represent a database fields and these data are send to server for processing. However in WordPress these forms can be build without using HTML code by using drag and drop form builder plugins.
49. Front End
The front end is an abstraction, simplifying the underlying component by providing an user-friendly interface. The front end commonly refers to the user interface which the user see and interact with the system.
50. Gate Page
Gate Page is a page that allows the user to access the page only after providing certain information. Of course this page is usually used by the website owners in-order to get the visitor’s email address which they can use to contact people for business purposes.
[blockquote]”WordPress Related Keywords Score 37 Million Searches Per Month”[/blockquote]
Graphical Interchange Format (GIF) is an image format used to save animated images. GIF images keeps the blog more attractive for the users.
52. H1- H6 tag
H1 tag to the H6 tag are heading tags you give in a HTML page. The priority of the heading tag is ascending from H1 tag to the H6 tag. The important and main headings are tagged as H1 and subheadings are tagged as H2,H3,…and goes on till H6 accordingly.
53. Image Optimization
Image optimization is the process of making the image better, easy to use and apt images for the blogs or the website so that it that can help the website get good SEO ranking.
54. Index On Google
The process of indexing the website in the google search engine is known as google indexing. Depending on the meta tag google crawler index your page, so that the website appears accordingly in the search engine result page.
55. Inline Editor
Inline Editor is a new technique that is used to edit the elements directly on the page and can visualize the change directly. It appears as a floating bar when you select text, image or other editable elements on the page.
56. Internal Linking
Internal Links are the hyperlinks that is given to a page or a post of your own page or on the same webpage. It is also known as inbound links. Inbound links helps in increasing the dwell time of your website.
Keywords are the important word that related to a field. These are the words which the user used to search to find the result. Including of these keywords in your post or website is very essential because keywords increase your SEO. Logically speaking including of the words which people used to search help people to see your website easily.
58. Landing Page
Landing Page is a web page which serves as the entry point for a website or a particular section of a website. In online marketing landing pages are used to convert the visitors into leads or customers.
59. Link rot
Link rot is the scenario where the link you provided in your website or on a page becomes permanently unavailable. It should be removed from the web page, because it reduces the SEO rating.
60. LSI keywords
Latent Semantic Indexing (LSI) keywords are words that are commonly found alongside your target keyword. LSI keywords occur at the bottom of the SERP page in the related search list.
61. Organic Traffic
Organic Traffic are those traffic your website receive directly through search engine result and people visiting to your website by their own interest. In simple the traffic that your website receive especially without any advertisement means is known as Organic traffic.
62. Page Builder
Page builder is the tool used to build your own website without using the coding knowledge. Therefore the page builder enables you to build your website easily by drag and drop functionality.
[blockquote]”The second most preferred traffic after Organic traffic is Referral Traffic“[/blockquote]
63. Paid Traffic
Paid Traffic is the reverse of organic traffic. These are the traffic which you receive to your website especially through the advertisement channel you invested.
Permalink also known as permanent link. It ensures that the link is not getting into link rot. Permalink is mostly used in blogs and WordPress have this feature.
65. Ping back
Ping back is one of the feature in WordPress when you give link to a blog in WordPress a notification will be send to the blog owner automatically regarding the link when ping back is enabled.
Plugins are extension software, when you want to add features to your websites other than the default features you get,plugins can be used.
Revisions in WordPress are track back reports of the changes you made to the website at each time and is stored periodically. Revision is useful when you want to roll back to the previous version. However when revisions get accumulated they slow down the website.
Search Engine Optimization (SEO) is the set of strategies followed to make the website to be ranked higher in the website search result. By following the SEO guidelines the website becomes more user friendly and user finds it more relevant search result.
69. SEO Optimization
SEO optimization in which the content in the website and design of the website are modified to meet the SEO standard provided by the search engine, so that the website is ranked high in the search result.
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70. Speed Optimization
Speed optimization is the process of increasing the loading speed of the website. It includes various factors to optimize the speed. For example quality of the server, plugins version & compatibility, amount of junk files to be removed and many more.
Templates are pre-defined layout which are ready to use by the user, this can be redesigned by the user based on their needs. It saves the time of user by already providing the layout with necessary elements.
Testimonials are the experience or the words shared by the user by them self. In WordPress you can come across many testimonials, it is the view of the customer about the product or the services provided by the company.
73. Text Editor
In WordPress you can add or edit post in the text editor. Text editor is a user friendly interface where user can work with the post directly like working in MS word.
The HTML and CSS works are taken care by themes. WordPress themes are like templates you can change the look of your website any time within a second. There are both free themes and premium themes available. Free themes comes without any services and you can not be sure about updates. Themes can also be edited for the features you want.
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75. Track Back
In track back a notification is sent to the legacy blog system about your hyperlink. For example track back is like acknowledgements and references at the end of an academic paper or chapter in a text book.
Traffic here in website is defined as the number of visitors to the website. Two types of traffics are organic traffic and paid traffic.
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77. Web Crawler
Web crawler is an internet search engine automated bot. It moves through the website and identifies the correct web page by going through the website meta description. Web crawler is mostly used for indexing the website, so that the user can find the relevant result easily.
[blockquote]”Main releases of WordPress are code named after well-known jazz musicians after version 1.0″[/blockquote]
78. White Screen of Death
White Screen of Death is commonly known as WSOD which causes the system to show only the white screen due to the system malfunctioning or internal issues that stops the system to work properly.
WordPress Codex is the official manual from the WordPress developers. WordPress Codex is the repository that stores every template tag and WordPress functions. So that the user can use this to develop and get reference about the WordPress. It also include tutorials and other useful for the WordPress.
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80. WordPress Core
WordPress Core is the main file that act as admin to your website. This gives the admin interface of the website. For example WordPress is like a nucleus sitting at the center of the website and manage the website. The themes and plugins are like attribute files to the website.
WordPress is a Content Management System(CMS) built with the PHP and MySQL, help you make your own dynamic web page. You don’t need any coding knowledge to build your website. WordPress(WP) is an open source engine on which you can develop any website with any functionality and can customize to your wish. There are many developers around the world to help you customizing and developing your WordPress.
82. WordPress Dashboard
WordPress dashboard is the admin interface of your WordPress website. From the dashboard itself you can manage themes, plugins and other WordPress attributes. For example you can disable a plugin which is not necessary or you can add new post.
What You See Is What You Get is commonly known as WYSIWYG. It is given for the front end page builder. In WYSIWYG the user can visualize the changes directly to the website, so that they can be sure what changes they make to the website.
Keywords in WordPress Development
85. Alt images
An alternate text specified within the Alt tag for an image is ALT image. If an image is unable to view in a browser for some reason like low speed data connection the alternate text given in the ALT tag will be shown.
For example let a image with an alternate text specified as <img src=”smiley.gif” alt=”Smiley face”>
If the GIF image Smiley is not loaded in the page in its place then the text Smiley face face will be shown.
[blockquote]”Google makes between 500-600 changes to its algorithm annually”[/blockquote]
86. Anchor Tag
Anchor tag includes anchor text, image,title that is a clickable text within a post or page that jumps to the specific location on the same page or different page. For example you anchor a text “WordPress” in page #10 to the “About WordPress” heading which is at 5th line in 1st page, the anchor link in 10th page directly takes you to the anchor in 1st page 5th line “About WordPress” heading.
Application Program Interface(API) is a set of functions, conditions and tools tells developer how to build a computer program, so that API can access the features or data of an operating system, application, or other services.
Cascading Style Sheet is a computer programming language related to designing. It defines the presentation of Web pages, including colors, layout, and fonts. For example in this webpage the quotes you see, the font of the text and text color all are managed by CSS.
Document Object Model also known as (DOM) is an Application Program Interface (API) cross platform and language independent, which treats HTML and XML data in a logical structure how the parsed data (mostly relates with XML) to be handle or it gives the pattern that represent the loaded web page.
90. Dynamic HTML
Dynamic HTML also known as DHTML are the web pages which are interactive and with animation effects. DHTML Language usually comprises of PHP and Mysql languages to create an interactive web pages.
The websites which are loaded by the user or by the computer itself to show you the dynamic content or the related content according to your selection on the web page. Like when you select next page the page loads to show the second page.
Github is a Source Code Management (SCM) system which stores and shares the open source code to the developers. So that the user can modify and add functionalities to their need from the source code shared in the GitHub. In short GitHub is a web-based Git repository hosting service.
HTML also known as Hyper Text Markup Language that help you build web pages and it takes a vital role in front end designing. Hyper Text Markup Language gives you the skeletal structure to your web page. HTML5 is the new release which is more powerful and especially it enables responsive website building.
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Hyper Text Transfer Protocol also widely known as HTTP, is used to transfer data from website. HTTP act as a bridge between internet user and the website. When the search is entered HTTP gets triggered and it sends the query and receives the result from the internal webpages and displays it to the end user.
Hyper Text Transfer Protocol over SSl also known as HTTPS. It is an encrypted form of HTTP which allows the secured transfer of data between the browser and the internet.
95. Image Map
Image map is a graphic image in a web page that allows the user to click different parts on an image to reach different place. For example take images you post on Facebook, you add tag to your friends on their face in the image. When you click on your friends face in the image you will be automatically redirected to your friends profile, it is known as Image map.
Internet Protocol also called as IP, is the unique identification number of your website address. The domain name of your website links to this IP number. In other words it is a unique string of numbers separated by full stops that identifies each computer using the Internet Protocol to communicate over a network. For example 18.104.22.168 is an IP address.
Internet Service Provider also called as ISP, the company that provides you with internet access (connection) and related services is your ISP. For example Verizon, AT&T, Comcast are some ISP providers.
98. Meta Description
Meta description or meta keyword is the short description of the website that occurs below the website link in the search result. This description gives a gist about your web page, so that it helps both the user and the website crawler to identify the content in your web page easily.
99. Meta Tag
The meta description and the meta keyword are given under meta tag in the HTML coding. Meta tag used to identify by the system that the text or elements given under meta tag are to be taken as meta data.
For example <meta name=”keyword glossary” content=”common terms used in the online and WP”> is a meta tag.
MySQL is a computer language used in database management in which data are stored in an organised and related tables. Since MySQL is an open source database management system(DBMS) it is widely used for website development.
PHP also known as Personal Home Page, is a server scripting language, mostly used in making dynamic and interactive Web pages. For example Facebook, WordPress..etc are developed on PHP only.
102. RSS feed
RSS feed also known as Rich Site Summary is a format that contains regularly changing web content. Many news-related sites, weblogs and other online publishers put their content as an RSS Feed.
Schema is a micro data that helps the search engines to interpret and parse through your web page content effectively so that more relevant information is shown based on the search query.
Shortcodes normally created by page builders in WordPress. When an element is dragged and dropped in a place a shortcode is created behind that element. Shortcode simplifies the coding process only a short snippet is added instead making long code and also function properly.
105. Static HTML
Static HTML page is the webpage which shows the same static result to the user. User cannot interact with the website content. Static HTML pages easy to maintain but difficult to update. For example policy pages and product description pages are Static HTML pages.
[blockquote]”PageRank technology used by Google to rank the website in search result page was named after Google co-founder Larry Page“[/blockquote]
106. User Interface
The front end of the website or a program where the user interacts with the website or a program is known as User Interface. All the developers are keen to keep the interface clean and easy for the user to use. User Interface is also known as UI. The most commonly used UI is the GUI, graphical user interface.
XHTML also known as Extensible Hypertext Markup Language, it is similar to HTML. HTML is defined as XML in XHTML. XHTML is more sensitive than HTML.
Extensible Markup Language also known as XML. XML is a specification for creating other, custom markup languages. It’s an extensible language because it allows for the user to define the markup elements. The data stored in the server is also known as XML data because the data are retrieved through the XML format only. Since XML data can be transferred easily it is the most preferred format.
109. XML indexing
It gives additional information about the data in the database like last updated details, relevancy of the links you provided. Therefore XML indexing helps the search crawler to find the correct information easily. As a result the time taken to find the answer for the given query shortens.
Yet Another Markup Language (YAML) is a human-readable data serialization language. It is commonly used for configuration file. YAML works like XML but has a minimalistic approach.
Keywords in Hosting
In hosting Bandwidth means the amount of data that a user, internet and the site can transfer at a time and how much traffic the server can handle. Hosting companies provides different bandwidth level based on the hosting plan. For example if 1000 visitors come to a blog of 100kb page size on an average of 2 pages per visitor per day will need 8 GB approx per month.
Content Delivery network also known as CDN, is the distributed servers around the world. CDN enables to get relevant search data faster to the user from the nearest network available based on the user location.
For example if we are searching about Japan from San-Francisco the actual result is not shown from the Japan location server, instead the result will be shown from the server in San-Francisco by CDN network. It enables the user to get more relevant data faster.
113. Cloud Backup
Cloud backup is a technology that allows the user to save a copy of their devices or other content to the backup servers through online. It is working on the basis of cloud computing. Google Drive, Dropbox, Onedrive are the famous cloud backup service providers. It is safe and easily accessible so that user can access data from any device.
[blockquote]”Google’s D-wave quantum computer a collaboration with NASA is 100 Million time faster than your PC”[/blockquote]
114. Cloud Linux
Cloud Linux OS is designed for shared hosting providers. It isolates each customer into a separate LIVE environment also called Lightweight Virtualized Environment. Cloud Linux OS improves server stability, density, and security by isolating each tenant and giving them allocated server resources, so that many number of websites can be accommodated in a same server.
Central Processing Unit also widely known as CPU, it is the brain of the computer where most calculation and process are carried down by the computer. CPU performs functions like basic arithmetic, logical, control, input and output operations specified by the instructions.
116. Dedicated Server
The server that provide and share information to the clients particularly for a single company or provider is known as dedicated server. Dedicated servers are best suits for business that has heavy traffic and lot of user interaction. All big companies used to maintain their own dedicated server so that the user can have better user experience and security.
117. Disk Space
Disk space is a computer storage space required for an application, program or installation to run or to store on the computer storage system like hard disk, flash memory or on a server. For example if the disk space of a device is 100GB then it can store up to 100GB of data.
Domain Name System also known as DNS is a system for naming computer and system services. DNS is a set of rules how the naming should be done. Domain Name System a system associates various information with domain names assigned to each of the participating entities, so that each website have unique identification and can avoid duplication.
The name of the website that is registered in DNS is known as domain name. Each website has a unique domain name. Domain name is an identification string used to identify one or more IP address. For example domain name of this page is wpteamsupport.com
120. Email hosting
Email hosting is the server providers for Email. If you want to have email services in your own website domain name then you will be needing Email hosting provider. Mostly all web server providers do provide Email hosting services.
File Transfer Protocol also known as FTP. FTP provides the protocols for the files to be shared or copied from one system to another to avoid risk of data loss and unauthorized access. File Transfer Protocol are usually provided by the hosting providers for their servers.
Hosting is the data space for your website over the internet. In hosting you will be having server where all your website data are saved. The provision of server for websites is known as hosting.
123. Proxy Server
Proxy server is a server which acts as intermediate server between the main server and the client seeking the server resource.
Random Access Memory also commonly known as RAM, on which all the calculation and processing result storage are done for quick processing and space in RAM is important for running a program effectively.
Server is a disk space for the website where the information of the website is stored. When a request is triggered in a search engine the result is shown from the server only. All other functions and processing regarding the website is done on the server only. So it is important to keep the server always active.
[blockquote]”Google never said how many server it has in its data center”[/blockquote]
SFTP also called as Secure File Transfer Protocol, is a network protocol which provide file access, file transfer, and file management over any reliable data stream.
127. Shared Server
Shared server, in which multiple sites can be accessed from a single web server each having its own domain name. And its also very economic for the users.
128. Site Migration
Site migration is the process of transferring entire file and resources of a website from one server to another server. This is done on the basis of FTP.
Solid state drive also knows as SSD is a data storage device that utilizes integrated circuit assemblies as memory to store data. In hosting SSD hosting is also available.
Secure Shell also called as SSH is a UNIX-based command interface and protocol for securely getting access to a remote computer. SSH is a security feature provided by the hosting provider.
Secure Socket Layer also called SSL is a security feature which enables a secured connection between client and the server. SSL provides the encryption security to the website. A SSL security certificate for a website an added advantage for the user to trust your website.
Subdomain which is a part of the main domain or the longer domain. For example word.wpts.com and press.wpts.com are the examples of subdomain of wpts.com.
133. Uptime Monitoring
Uptime Monitoring in hosting means is to take a track report of your server. That is in Uptime monitoring you came to know the performance of your server, when the server is available and when the server was down.
Online Marketing Keywords
Adsense also known as Google Adsense is a marketing or a advertising program. This program shows ads as image video or post on a webpage to the targeted customers, which helps the webpage owner to earn money when visitors uses the ad link.
Adwords or Google Adwords is a advertising services by Google, advertiser pay to display their brief ad to the user in Google pages. In Adwords company pay to the google when the ad link is clicked by the user. The keyword based ads are fixed based on the biting basis.
[blockquote]”Google announces Expanded Text Ads(ETA) major update to Adwords in July 2016, the biggest change to Google Adwords in 16 years”[/blockquote]
136. Affiliates Marketing
Affiliate Program, in which the person or a company earns money or rewards for the business that they bring to the affiliate company through their own effort and promoting the affiliate company to which they tied up.
B2B is also known as Business to Business in which exchange of products, goods or services is done between two businesses rather than between customers.
B2C is also known as Business to Consumers, most commonly used marketing strategy where the selling of product or services is done directly with the end user. This method enables commerce done directly to consumers without any intermediate bodies.
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139. Content Marketing
Content Marketing is the marketing strategy to keep the existing user intact and also to impress to new user by producing valuable, usable, reliable and consistent content. This strategy helps to turn visitors into the web page thus by increasing the website traffic.
E-commerce also known as Electronic Commerce in which the buying and selling of products is done digitally through online and transfer of money can also be done digitally through online banking services. Amazon is an example of e-commerce platform.
141. Google Analytics
Google analytics is a software introduced by Google. It helps to have an insight of your online business using the Google data. Google analytics is an data processing and analytics software which visualizes the results gathered from various medium and let you understand where you need development and the results of the online marketing strategies you where following.
In online marketing Leads are the people to whom you have the chance to have conversion rate as they already have interest in your product. Leads are the people help you reach your target in online marketing, leads can be converted into customers . There are plugins in WordPress to make Lead Generation.
Minimum Viable Product is also known as MVP is the term used in marketing. MVP products which have enough features to gather validated learning about the product and its continued development.
[blockquote]”97% of Googles income is from Search engine marketing”[/blockquote]
Opt-in is where people by their own interest provide their email address to you in-order to receive more services of yours. These opt-in audience can be used for email marketing.
145. Payment Gateway
Payment gateway is the secured pathway of making online payments. Most e-Commerce site uses this. The payment is done through the bank and online transaction service provider like VISA , MasterCard. Payment gateway ensures the transaction from the authorized card holder.
146. Pay Per Click
In pay per click if the affiliate user able to generate traffic to the website through the link provided to him then the affiliate user gains money. Pay per click is also known as PPC. The affiliate user gains money for every click made on his link to the affiliate website he or she promoting.
Retargeting is a online marketing technique. When a visitor visit the page for the first time a cookie is dropped by the website. When again the visitor comes to the website based on the cookie ads are triggered and continuously trying to make the visitor into customer. Retargeting is done because only less number of people are converted in the first visit itself. Hence retargeting are used in order to get better conversion rate.
Return Of Investment is known as ROI is the benefit an investor receives from the source he invest. If the ROI benefit is high then his investment yields more profit to him in
Software as a Service is also called SAAS it is a licencing for monthly subscription service or software package from a centrally hosted server.
Search Engine Marketing is also called SEM is marketing strategy in which the ads and promotion are done on the search engine result page. SEM usually brings the paid traffic to the website.
151. Social media marketing
Social media marketing also known as SSM. In SSM the product is marketed through the Social medias like Facebook, twitter. SSM plays a vital role in internet marketing.